Segment-based campaigns
Target by tier, spend, visit recency, location or behaviour, built directly from NIFU CRM segments.
NIFU Marketing
Reach the right customer,
Reach the right customer,
at the right moment.
Win-back campaigns, birthday offers and personalised promotions, built on real customer data from NIFU CRM, not a guess.
- Segments
- Automation
- Send-time
- Analytics
app.nifu.com/marketing/campaigns
Active campaigns6
Sent this month24,180
Avg. redemption21%
Weekend Win-backActive
Sent 3,200 · Opened 42%Gold Birthday RewardScheduled
Queued for 620 guestsNew Menu LaunchActive
Sent 8,450 · Redeemed 19%Cooling-off NudgeActive
Sent 1,140 · Redeemed 27%Why it matters
Send fewer messages, get better results.
Because NIFU Marketing shares the same customer record as NIFU CRM and NIFU Loyalty, every campaign starts from a real segment, not a mailing list. A win-back offer only reaches guests who are actually cooling off.
Send-time optimisation
Messages go out when each customer is most likely to act, not on a single blanket schedule.
Automated journeys
Win-back, birthday and re-engagement journeys that trigger automatically from real customer signals.
Loyalty-aware offers
Every offer respects tier, consent and prior redemptions, delivered straight into the NIFU App.
Campaign types
Built for the moments that matter.
Win-back
Automatically reach guests whose visits have dropped against their own baseline, before they're gone for good.
Birthday & milestones
Personal rewards timed to a guest's birthday, anniversary or tier upgrade.
Product launches
Introduce a new item to guests most likely to try it, based on their real purchase history.
What the customer sees
A personal offer, delivered straight into their NIFU App.
Every campaign NIFU Marketing sends lands as a real notification inside the customer's wallet, ready to redeem on their next visit.
New offer
Restaurant A20% OFFValid until 30 September
Why you got this
🔒
Gold tier rewardAvailable to Gold members
🔔
You haven't visited in 21 daysPersonalised win-back offer
Conditions
Min. spend KES 1,500